Video for Engagement Rates – Boost Your Brand’s Impact
We’re Son Of The Sea Video Production, based in Dundee and serving all of Scotland. Our creative video work helps businesses increase engagement rates, win new clients, and get noticed online.
Why Video Is Key for Engagement Rates
If you want people to notice your business, video is the way to do it. At Son Of The Sea Video Production, we’ve seen first-hand how video grabs attention and keeps viewers interested longer than any other type of content. In Dundee and across Scotland, businesses are using video to boost their engagement rates on social media, websites, and email campaigns. When you post a video, people are more likely to stop scrolling, watch, and interact—whether that’s liking, sharing, or commenting on your content. Video stands out in a crowded feed, making your brand memorable and driving real results.
Real Results: How Video Transforms Engagement
We’ve worked with all kinds of businesses, from local Dundee shops to national brands, and the results are always clear: video increases engagement. One client, a family-run café in Dundee, saw their social media likes and shares double after we produced a short video about their story and best-selling cakes. Another business, a fitness studio, used video tutorials and saw more comments and direct messages from potential clients than ever before. Video lets you show your personality, connect with your audience, and inspire action. It’s not just about views—it’s about real people engaging with your business.
Our Approach: Creative Video That Works Across Scotland
Our team makes it easy for you to use video to boost engagement. We handle everything—from planning and filming to editing and delivery—so you get a video that’s ready to share. Based in Dundee, we travel across Scotland to work with businesses of all sizes. Whether you need a quick social media clip, a longer brand story, or event coverage, we create videos that capture attention and spark conversation. We believe every business in Scotland deserves creative content that works, and we’re here to help you make it happen.
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Engagement Rates
Videos capture attention quickly, encouraging viewers to interact, share, and connect with your brand in a memorable and lasting way.
Click-Through Rate (CTR)
Effective video content inspires viewers to take action, increasing the number of people who click through to learn more or get in touch.
Conversion Rates
Compelling videos turn interested viewers into real customers, helping your business grow by boosting sign-ups, sales, and enquiries.
The Science Behind Video for Engagement Rates
The impact of video on engagement rates isn’t just a marketing trend—it’s grounded in hard data and psychological science. Our brains are wired to process visual information quickly and remember it longer. According to research, people remember 95% of a message when they watch it in a video, compared to just 10% when reading it as text. This is because our brains process visuals 60,000 times faster than text, making video an incredibly efficient way to communicate complex ideas and stories.
Emotion is another key factor. Videos combine images, sound, music, and storytelling, activating multiple areas of the brain at once. This multi-sensory experience helps viewers connect emotionally, which is proven to drive engagement and action. For example, seeing a person’s face or hearing their voice triggers empathy and trust, while background music can set the tone and influence mood. Colour psychology also plays a role—warm colours like yellow and orange can make your brand feel friendly and inviting, while blue builds trust and reliability.
The numbers back up the science. In 2025, 89% of businesses reported using video marketing, and 95% considered it important for their strategy. Engagement rates for videos on landing pages and blog posts average over 40%, far higher than for static images or text. Social media posts with video generate twice as much engagement as those with only images and a staggering 1200% more shares than text and image posts combined.
Cognitive load theory explains why video is so effective: our brains prefer information that’s easy to digest. Videos that are clear, well-paced, and visually simple hold attention longer. Overloading viewers with too much information or rapid visuals can lead to cognitive overload and disengagement. The best-performing videos are concise, focused, and tailored to their audience. How-to videos, explainer videos, and testimonials consistently rank as the most engaging formats, with viewers watching up to 82% of a how-to video under one minute.
Interactivity also boosts engagement and conversions. Features like clickable calls-to-action, lead generation forms, or annotation links embedded in videos can significantly increase viewer participation. Data shows that lead gen forms placed at the end of a video can convert up to 65% of viewers, especially in longer videos where the audience is already highly engaged.
Personalization and relevance further enhance engagement. Videos that address specific audience needs, interests, or pain points are much more likely to be watched and shared. Personalized video content can lead to engagement rates up to 10 times higher than generic content. Social proof—showing real customers, testimonials, or influencer endorsements—also increases trust and encourages viewers to interact with your brand.
In short, the science is clear: video works because it aligns with how people naturally absorb, remember, and respond to information. By tapping into the brain’s preference for visuals, emotional storytelling, and interactive experiences, video marketing drives higher engagement rates and delivers measurable results for businesses.