Video for Click-Through Rate – Drive More Traffic and Action
We’re Son Of The Sea Video Production, a creative video agency based in Dundee, Scotland. We help businesses boost their click-through rates with engaging, high-impact video content.
Why Video Boosts Click-Through Rates
Videos are one of the most effective ways to increase click-through rates (CTR) online. When people see a compelling video thumbnail or preview, they’re more likely to click than on plain text or static images. Videos grab attention quickly and communicate your message in seconds, making viewers curious to learn more. Whether it’s a product demo, a brand story, or a social media clip, video content encourages users to take the next step—clicking through to your website, landing page, or online store. In Dundee and across Scotland, businesses using video consistently see higher CTRs, turning casual browsers into engaged visitors.
Creating Videos That Drive Action
At Son Of The Sea, we focus on making videos that don’t just get watched—they get clicks. That means crafting clear calls-to-action, engaging visuals, and messages tailored to your audience. We work closely with you to understand your goals and design videos that speak directly to your customers’ needs and interests. From short social media ads to longer explainer videos, every project aims to increase your click-through rate and deliver measurable results. Our experience working with businesses in Dundee and beyond means we know what works locally and nationally.
Using Video Across Platforms to Maximize CTR
Different platforms require different video styles to maximize click-through rates. On social media, short, punchy videos with bold visuals and captions perform best. For email marketing, personalized video thumbnails can boost CTR by up to 300%. On your website, embedding videos on landing pages can increase click-through rates by 80% or more. We help you optimize your video content for each platform, ensuring your message reaches the right audience with the right impact. Our Scotland-wide reach means we can support your marketing wherever your customers are.
Engagement Rates
Videos capture attention quickly, encouraging viewers to interact, share, and connect with your brand in a memorable and lasting way.
Click-Through Rate (CTR)
Effective video content inspires viewers to take action, increasing the number of people who click through to learn more or get in touch.
Conversion Rates
Compelling videos turn interested viewers into real customers, helping your business grow by boosting sign-ups, sales, and enquiries.
Data and Evidence: How Video Improves Click-Through Rates
The numbers speak for themselves. Studies show that including video on a landing page can increase click-through rates by up to 80%. Emails with video see click-through rates rise by 200-300% compared to those without. Social media posts featuring video generate 1200% more shares and significantly higher engagement, which naturally leads to more clicks. According to recent marketing research, 70% of consumers say they’ve clicked on a video ad because it caught their attention. This data highlights why video is a must-have tool for businesses aiming to improve their CTR and grow their audience.
This content is designed to rank well for “video for click-through rate Dundee” and related keywords, while clearly explaining the benefits and backed by data to build trust with potential clients.