Video for Conversion Rate – Turn Viewers Into Customers
We’re Son Of The Sea Video Production, based in Dundee and working across Scotland. Our videos help businesses boost conversion rates by turning interest into real action.
Why Video Matters for Conversion Rate
If you want more people to take action—buy, sign up, or get in touch—video is your best tool. At Son Of The Sea Video Production, we see it every day: a well-made video makes your message clear, builds trust, and gives your audience the confidence to act. In Dundee and across Scotland, businesses using video on their websites, landing pages, and social media see more leads, more sales, and more enquiries. Video puts a face to your brand and makes your offer real, which is exactly what turns viewers into customers.
How We Make Videos That Convert
Our process is simple and focused on results. We start by understanding your business goals and your audience. Then we create videos that answer your customers’ questions, showcase your products or services, and include strong calls-to-action. Whether it’s a testimonial from a happy client, a product demo, or a quick explainer, we design every video to move people from interest to action. We’ve helped Dundee shops, Scottish start-ups, and national brands all see more conversions with the right video content.
Using Video Across Your Marketing Funnel
Video isn’t just for your homepage. We help you use video at every stage of the customer journey. On landing pages, video can increase sign-ups and purchases. In email campaigns, a short video can boost click-throughs and lead to more conversions. On social media, video ads get more attention and drive more people to your site. We make sure your videos work together, guiding your audience from first impression to final action—whether you’re reaching customers in Dundee, Edinburgh, Glasgow, or anywhere in Scotland.
Engagement Rates
Videos capture attention quickly, encouraging viewers to interact, share, and connect with your brand in a memorable and lasting way.
Click-Through Rate (CTR)
Effective video content inspires viewers to take action, increasing the number of people who click through to learn more or get in touch.
Conversion Rates
Compelling videos turn interested viewers into real customers, helping your business grow by boosting sign-ups, sales, and enquiries.
The Data: How Video Improves Conversion Rate
The stats are clear: video lifts conversion rates. Websites with video are 53% more likely to show up on Google’s first page, and landing pages with video can see conversion rates increase by up to 80%. Product videos can help customers make buying decisions, with 64% of users more likely to purchase after watching a video. Testimonial videos build trust, and explainer videos answer questions that might otherwise stop someone from acting. Businesses across Scotland are seeing these results—because video makes it easier for people to say “yes.”