Choose A Structure
- Promote an Idea – Create change and move your audience to action.
- Tell What Happened – Share an adventure, success to celebrate, or just something that happened to you.
- A Hero’s Journey – Tell how a regular person overcame a great challenge.
- Show and Tell – Describe something important to you, and why it should matter to your audience.
- Personal Growth – Share an experience that changed how you view the world.
- Teach a Lesson – Help your audience learn a new idea and build understanding.
Promote an Idea
- Setting – Describe the world today. What’s the setting or context for your story? Or show who you’re helping.
- Problem – What problem does the audience — or who you’re helping — struggle with today?
- What Could Be – Describe a better world where this problem doesn’t exist.
- Solution Or Idea – Share your idea or product and show how it will solve the problem.
- Reward – How will the audience or subject’s life improve after your solution becomes a reality?
- How You Can Help – What’s the first thing the audience should do to help make this positive change happen?
- Outro – LOGO and contact details.
Tell What Happened
- Who – Describe who or what your story will follow.
- When And Where – Show the backdrop or setting for what happened.
- This Happened – Describe the first thing that happened.
- Then This Happened – Show the next moment in the sequence.
- Then This Happened – Show the final action that occurred.
- How It Ended – Describe the aftermath. How did things end up? Was there an unexpected twist?
- Outro – LOGO and contact details.
A Hero’s Journey
- Set Up – Tell us about the hero and their world before the quest begins.
- Call To Adventure – What happens that causes the hero to undertake their quest?
- Challenge – Show the trials or challenges that the hero encounters along the way.
- Climax – Show how our hero finally overcomes the odds and accomplishes their goal.
- Resolution – Tell us how the world is better now.
- Outro – LOGO and contact details.
Show and Tell
- About Me – Introduce yourself. Make it personal to connect with your audience, or reinforce your credibility.
- What It Is – Show your project or the thing you’re sharing. Highlight what’s interesting about it.
- Why – Explain why you’re working on it or why you picked it to share. Why are you excited or passionate about it?
- Show It – Show why it’s special. Or demonstrate how it can make the world, or your audience’s lives, better.
- How – How did you get the idea, or how did you find it? Share its origin or history.
- Why I’m Sharing It – Tell why you’re showing it to your audience. Reinforce why it’s relevant to them.
- Call To Action – What’s the next thing your audience should do now? Or how could they help take your project to another level?
- Outro – LOGO and contact details.
Personal Growth
- Backdrop – Describe the setting. Where and when did it happen? Bring your audience there.
- What I Was Doing – What were you doing? Why were you there?
- Challenge – Tell your audience about the challenge, obstacle, or problem you faced.
- Struggle – Talk about what made it difficult. Did anything make you question if you could do it?
- Realization – What did you eventually realise as you confronted the challenge?
- What Happened – Describe what happened in the end. Did you succeed or fail? Something else?
- Lesson I Learned – How did the experience change you? What’s the takeaway lesson? Share it and connect it to your audience’s lives.
- Outro – LOGO and contact details.
Teach a Lesson
- Overview – What will you teach, and why is it interesting or relevant? How will people use what they learn?
- Concept – Describe the concept you’re teaching.
- Example – Give an example that your audience can relate to.
- Explanation – Connect your example to the idea and explain how it applies.
- You Try It – Share a scenario or example problem to let your audience apply what they’ve learned.
- Summary – Summarize the key takeaway for your audience to remember.
- Outro – LOGO and contact details.