It's all about turning your story
and ideas into great video content.
Video content has emerged as a powerful conversion driver in modern marketing, with data showing that adding video to landing pages can boost conversion rates by up to 86%. This dramatic increase occurs because video engages viewers more effectively than any other content format, leading to visitors spending 1.4x longer on pages with video compared to those without.
Key Benefits of Video for Conversion
Enhanced Product and Service Understanding
Videos serve as a powerful “preview experience” for a wide range of products and services, bridging the gap between customer curiosity and purchase decision. This visual medium has become increasingly crucial across all sectors of commerce, not just e-commerce. In fact, 90% of consumers say that product videos help them make purchasing decisions, regardless of whether they’re shopping online or in physical stores.
Trust Building Elements
Humanizing your brand through video creates deeper connections with audiences, with 64% of consumers actively seeking such connections3
Customer testimonial videos build credibility more effectively than company-produced content3
User-generated content and influencer videos provide authentic social proof
Strategic Placement
A well-crafted landing page combined with video content can achieve conversion rates up to 80%. This is particularly effective when:
Videos are positioned above the fold
Content explains rather than sells
Clear calls-to-action are included
Enhanced Product and Service Understanding
Videos serve as a powerful “preview experience” for a wide range of products and services, bridging the gap between customer curiosity and purchase decision. This visual medium has become increasingly crucial across all sectors of commerce, not just e-commerce. In fact, 90% of consumers say that product videos help them make purchasing decisions, regardless of whether they’re shopping online or in physical stores.
Content Quality
Professional marketers are seeing exceptional results when their videos:
Address specific customer pain points
Include direct audience communication
Feature clear, actionable next steps
Measurable Impact
The effectiveness of video marketing is clearly demonstrated through conversion metrics:
Engaged Customers
94% of businesses report that explainer videos result in more educated and engaged prospects
Performance
Five-star rated videos achieve a 3.76% conversion rate, significantly outperforming lower-rated content
Proven Impact
70% of marketing professionals confirm that video converts better than any other medium
Implementation Strategy
For optimal results, focus on creating educational content that addresses your audience’s challenges while incorporating clear calls-to-action. Interactive videos can significantly shorten the path to purchase, as demonstrated by brands like Dr. Dennis Gross, which achieved 5,000 orders directly attributed to their interactive video content .By implementing video strategically across your marketing funnel, you can create multiple touchpoints that guide potential customers toward conversion. This approach is particularly effective because consumers increasingly prefer video content, with 87% actively seeking more video content from brands.
Video Production Prices
Prices are determined from day rates which are consistent
and transparent. More accurate costings are based on a
consultation. Get in touch for a pricing brochure.
PRODUCTION
Filming Days- Planning & Scripting
- Anywhere in the UK and Overseas
- Cameras, Lights and Audio Equipment
- 25+ years of experience
POST PRODUCTION
Editing Days- Editing and Approval Copies
- Final Deliverables in different formats
- Colour Grading and Subtitles (Captions)
- Client Input Welcome
MUSIC LICENSE
Painless Licensing- Flat Fee regardless of number of tracks
- Wide range of music options
- Simple Approval Process
In a world of over 1 billion websites, how will your brand stand out?
We create engaging video content that resonates with your target audience, building trust and converting views into profitable sales.