From Digital Success to Broadcast Excellence: TV Adverts and Commercials Evolution for Davidsons Chemists

What began as an online promotional video for Davidsons Chemists transformed into a compelling television commercial campaign, demonstrating the versatility and quality of Son Of The Sea’s video production capabilities. Working alongside ALTAR agency in Broughty Ferry, we successfully adapted our initial digital success into broadcast-ready content.

Initial Digital Campaign

Original Vision
Our initial collaboration with ALTAR focused on creating engaging online content that would:

• Showcase Davidsons’ comprehensive healthcare services
• Highlight their community-focused approach
• Feature authentic staff-customer interactions
• Demonstrate their modern pharmacy facilities

Digital Success
The online promotional video achieved:

• Exceptional engagement rates
• Positive customer feedback
• Strong brand recognition
• Increased social media presence

Television Adaptation Process

Strategic Transformation
Converting the successful online content into TV adverts and commercials required:

• Restructuring narrative flow for broadcast timing
• Enhancing production values for television standards
• Adapting aspect ratios for broadcast formats
• Refining audio mix for television delivery

Technical Upgrades
We implemented additional production elements:

• Enhanced color grading for broadcast specifications
• Professional voice-over refinement
• Updated motion graphics
• Broadcast-compliant sound mixing

Production Enhancement

Visual Excellence
Our team focused on elevating the existing footage with:

• Additional high-end footage
• Freshly recorded voice-over

Audio Refinement
The sound design was upgraded to include:

• Broadcast-standard audio mixing
• Enhanced background music
• Crystal-clear dialogue

Multi-Format Delivery

Platform Optimization
We created specialised versions for:

• STV broadcast requirements
• Catch-up TV services
• Digital streaming platforms
• Online advertising

Technical Compliance
Each version met specific requirements for:

• Broadcast standards
• Platform specifications
• Advertising regulations
• Brand guidelines

Campaign Integration

Cross-Channel Consistency
Working with ALTAR, we ensured seamless integration across:

• Television broadcasts
• Online platforms
• Social media channels
• In-store displays

Brand Alignment
The adaptation maintained consistency with:

• Original campaign messaging
• Davidsons’ brand values
• ALTAR’s creative direction
• Marketing objectives

Measurable Impact

The transition from digital to television advertising demonstrated Son Of The Sea’s ability to elevate content across platforms while maintaining the authentic storytelling that initially resonated with audiences. The successful adaptation proved that quality content can effectively span multiple formats when expertly crafted. This evolution from online promotion to TV adverts and commercials showcases our versatility in video production and ability to meet diverse client needs. By maintaining the core message while enhancing production values, we created a multi-platform campaign that strengthened Davidsons Chemists’ market presence and brand recognition. The project’s success highlights the importance of creating adaptable, high-quality content that can evolve with a client’s growing needs. Through our partnership with ALTAR agency, we delivered a seamless transition from digital to broadcast media, proving that exceptional content can find success across all platforms when produced with expertise and vision.