Crafting Impactful Stories: Corporate Video Production at V&A Dundee Community Garden

When the V&A Dundee approached Son Of The Sea to capture their vibrant community garden project, we knew this corporate video production would need to blend artistic storytelling with authentic community voices. Our approach focused on showcasing how design processes create lasting benefits, bringing people together through shared creative experiences.

Pre-Production Planning

Target Audience Identification
We began by carefully identifying our target audience and establishing clear objectives for the video. The primary goal was to showcase how the community garden serves as a living example of collaborative design, while highlighting the V&A Dundee’s commitment to community engagement.

Script Development
Our scriptwriting process focused on creating a narrative that would resonate with both design enthusiasts and local community members. We developed a structure that would tell the story of the garden’s creation, incorporating voices from various stakeholders while maintaining a clear, engaging flow.

Production Excellence

Quality Capture
Using professional-grade equipment, we ensured exceptional video and audio quality throughout the production. Our team focused on capturing the garden from multiple angles, highlighting both the overall design and intimate details that make the space unique.

Interview Techniques
We conducted interviews with garden volunteers and V&A staff, using natural lighting and carefully chosen backdrops within the garden setting. This approach helped create authentic, engaging content that truly represented the project’s collaborative nature.

Post-Production Optimization

Engaging Visual Elements
Our editing process incorporated:

• Dynamic transitions between scenes
• Carefully selected background music
• Professional colour grading to enhance natural elements
• Custom motion graphics featuring V&A Dundee branding

Accessibility Features
To ensure maximum reach and SEO value, we included:

• High-quality subtitles for better accessibility
• A complete transcript of all spoken content
• Proper schema markup for enhanced search visibility

Technical Optimization

SEO Enhancement
We optimized the final video by:

• Creating a compelling thumbnail featuring the garden’s most striking elements
• Incorporating relevant keywords naturally in titles and descriptions
• Implementing video schema markup for improved search engine visibility

Platform Optimization
The final video was optimized for multiple platforms, ensuring proper display across:

• V&A Dundee’s official website
• Social media channels
• Mobile devices
• Large-screen presentations

Results and Impact

The completed corporate video production successfully captured the essence of the V&A Dundee Community Garden project, showcasing how design brings people together. Through careful attention to technical details and storytelling, we created a piece that not only documents the garden’s creation but also inspires community engagement and highlights the museum’s role in fostering creative connections. This project exemplifies Son Of The Sea’s commitment to producing high-quality corporate videos that combine technical excellence with compelling storytelling. By focusing on both the human elements and the technical aspects of video production, we created content that serves both as a marketing tool and a meaningful documentation of community achievement